The Weeknd’s Super Bowl halftime show aesthetic spawns instant memes

There are three reasons to watch the Super Bowl: the game, the commercials, and/or the halftime show. 

This year, the latter featured a performance from the Weeknd, whose aesthetic in his current musical era has been filled with violence and gore. That persona focused around “heightened levels of danger and absurdity as his tale goes on,” and people couldn’t help but wonder if he’d bring some of that strange with him to the halftime show.

Instead, the “Can’t Feel My Face” singer played it safe, putting on a show that had hardcore fans praising him for how far he’s come.

https://twitter.com/PopCrave/status/1358593912785539077
https://twitter.com/ComplexMusic/status/1358422518864953345

However, some people were underwhelmed by the show, calling for a return to having female performers take centerstage at halftime.

“Halftime show confirmed once again that men phone it in while women do the most,” tweeted James Loduca.

https://twitter.com/JamesLoduca/status/1358591691133841420
https://twitter.com/rosedommu/status/1358591641997570049
https://twitter.com/Chasten/status/1358589425031278592
https://twitter.com/benyahr/status/1358592049314955269

But the biggest focus this year seemed to be on the outfits worn by the Weeknd’s backup dancers.

Each one was dressed like the Weeknd’s recent bruised and bloodied persona, complete with fully bandaged faces, not unlike how the singer himself looked at the American Music Awards back in November when he became a meme.

https://twitter.com/zeugirdorarual/status/1330682858063736833

Having an entire field of bandaged-up Weeknd clones on the football field brought the memes out pretty quickly, with people comparing them to everything from Doom Patrol to the Jordan Peele horror movie Us.

https://twitter.com/shoshanasachi/status/1358591095500775425
https://twitter.com/Eisentweet/status/1358591311822000128
https://twitter.com/TomAandTom1/status/1358591031848144897
https://twitter.com/okjulia/status/1358591332961431555
https://twitter.com/PabloTorre/status/1358594020201611269
https://twitter.com/_xlrv_/status/1358590738741755905
https://twitter.com/MTV/status/1358594551599005696

That wasn’t the only part of the show that brought out the memes, either, as both the outfits and camera work had their fair share of commentary as well.

https://twitter.com/Bruce_Wayne1067/status/1358597063760637956
https://twitter.com/Miggy_Cha_Gon/status/1358597780260999171
https://twitter.com/louisvirtel/status/1358589473890607108
https://twitter.com/Btaylor74/status/1358591515136720899
https://twitter.com/SportsNation/status/1358590613495681025

Whether you came for the performance or stayed for the memes, it seems like everyone found something to enjoy about this Super Bowl halftime show—even if the Us-induced nightmares may come for us all sooner or later.

https://www.youtube.com/watch?v=9rhadTURsrw

The post The Weeknd’s Super Bowl halftime show aesthetic spawns instant memes appeared first on The Daily Dot.


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